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Theory of Pets Podcast

Welcome to Theory of Pets Podcast, a show for dedicated pet parents looking to learn more about pet ownership, the pet industry and improve the way we care for our dogs and cats. On this podcast we bring together long-time pet owners, experts from many different fields, industry professionals, veterinarians, trainers, authors, entrepreneurs, bloggers, celebrities and personalities to talk exclusively about pets and the industry. The podcast covers any and all pet related subjects that majority of owners will find value in, and provide some of the most unique discussions, behind the scenes stories and helpful advice straight from the horse's mouth.
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Theory of Pets Podcast
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Jan 11, 2020

Of course pet owners buy certain products that non-pet owners do not need. But, did you ever consider how owning a pet influences your shopping habits? We all need pet food, supplies, toys, treats, etc. How do we choose one product over another? What influences our buying decisions?

In this week’s episode, I’m speaking with Adrian Tennant. He is the Vice Pesident of Insights at Bigeye, an advertising agency based in Orlando, Florida. The company has recently done a research study, led by Tennant, to find out how owning a pet influence purchases, brand appeal and devices.

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